RSS FeedThere was neither very good news nor poor news in the economy of 2010. We had been left hanging, uncertain of what would come next. Would there be good news? Would there be bad news? Would there be any news at all? (No, as it turns out.) North America, and much of the world with it, was in a financial purgatory.
And like each other sector, the auto business felt this lack of anything happening. People had been still driving, but cars weren’t justflying off the lots.
A year ealier, when the world seemed to be spinning into chaos, numerous observers had been predicting theend/demise/imminent death of the North American auto industry. A year later, nobody was suggesting that anymore – Ford, Chrysler and General Motors all proved they could be profitable, even in the course of a year of economic purgatory – but there was still something missing, some thing that the auto sector lacked. It was saved by pent-up demand – one way or the other, individuals still needed to get around. There is only so lengthy you can put off a new auto obtain.
